Acura USA February 2019 Sales Reporthttp://acuraconnected.com/2019/03/02/acura-usa-february-2019-sales-report/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+AcuraConnected+%28Acura+Connected%29Acura Sales Climb 11% as American Honda Posts Strong February Results
Acura brand trucks set new February mark as RDX also gets record and MDX rises in double digits
Honda HR-V sets February sales record, its best month since a June 2018 flood strapped supplies
Honda Accord sales rise 2.5% in tight sedan market
Honda CR-V gains 1.7%, surpassing 26,000 sales
Sales Highlights
Acura continued to gain traction as sales climbed more than 11% for the month. Acura trucks, up 24%, set a new February record. Sedans remained strong as ILX and TLX continue to outperform their segments in retail sales.
RDX sales jumped 31.8% in February on sales of 4,965 units, a February record and the 9th consecutive month of record sales.
MDX had a robust month, gaining 14.9% on sales of 3,833 units.
ILX sales were up 15.8%, despite inventory issues related to the ramp-up of the refreshed 2019 model.
Model Notes
Coming off its best year ever, the new RDX has continued as the #1 retail-seller in segment, the #2 retail-selling luxury SUV and the #3 model in all of luxury.
Acura began 2019 with retail sales up 10% while key competitors experienced declines.
American Acura Vehicle Sales for February 2019
Month-to-Date Year-to-Date
February February DSR** February February DSR**
2019 2018 % Chg. 2019 2018 % Chg.
Acura Division Total 12,213 10,969 11.3% 21,977 19,877 10.6%
ILX 1,047 904 15.8% 1,852 1,560 18.7%
NSX 22 17 29.4% 53 51 3.9%
RLX 127 151 -15.9% 246 285 -13.7%
TLX 2,219 2,794 -20.6% 3,888 4,949 -21.4%
MDX 3,833 3,337 14.9% 6,801 6,305 7.9%
RDX 4,965 3,766 31.8% 9,137 6,727 35.8%
Selling Days 24 24 49 49
* Honda and Acura vehicles are made of domestic & global sourced parts
** Daily Selling Rate
[Source: Acura]